Let me leave you with these wonderful words from Weingart: ‘what still surprises and inspires me today: to turn blank paper into a printed page.’ Nothing can be more reassuring than to read words like these from someone who has almost forty years of experience behind him. He found that with the repro camera, a more fluid range of type sizes was possible. The emotionally-charged lines, the potent, image-like qualities of his type, the almost cinematic impact of his layouts, all speak of his great passion of creating with graphical forms. The value of living has changed. Akzidenz Grotesk has a certain ugliness to it, that’s why it has character.’ He feels that Univers, which is Emil Ruder’s favorite, is too slick and cosmetic for his taste. Weingart’s work is characterized by his painterly application of graphical and typographical elements. Weingart was born in the midst of the World War II in Germany. He would proudly acknowledge that his experimental typography is also Swiss, because it was a ‘natural progression’ from the classical Swiss typography as we know it. by Stuart Bailey. He created highly abstract letterpress prints with rules shaped into elegant curves, almost resembling rolling hills in a beautiful countryside. Weingart was born in the midst of the World War II in Germany. ‘Every page of the book is a handmade cookie.’ He had spent five years to put this book together, and it contains much of his personal exploratory work that had not seen the light of day until now. Following his rather unsuccessful attempt at completing his course, Armin Hoffmann, who was then the head of the Basel School, invited him to teach there, by the sheer admiration of his work. Weingart, born of the Alps in Southern Germany 1941 where he spent most of… Shillington Book Club: My Way to Typography by Wolfgang Weingart Sarah McHugh, UK Director – My Way to Typography Author/Publisher: Wolfgang Weingart I love typography and I experimented a lot with print techniques and type throughout my career, I have always been inspired by Wolfgang Weingart, his work had a massive impact on me when I was studying. Since the first day when he arrived at Basel as a student, it was clear that Weingart was a rebel. Wolfgang Weingart, a German international graphic designer and typographer who is recognized for his iconic body of work in his field. His work breaks out of the rigidity of prevailing conceptions of swiss typography while giving us a fresh look to the endless possibilities it holds. Since 1972, Weingart has lectured widely on his teaching methods in Europe, the US, Canada and Mexico. WOLFGANG WEINGART: My Way to Typography BOOK LIMITED EDITION RARE . He started it all. He has been teaching there ever since and had made extraordinary impact on the contemporary typographic landscape. He is credited with developing the ‘New Wave’ typography in the early 1970s which is also dubbed as ‘Swiss Punk’. When he was an apprentice at a letterpress workshop, he was pondering about why the brass rules that were used to print tabular matter always had to be straight and at 90-degree angles to each other. The education in our school is not the best any more. Free shipping . When he was a young boy, he once completely disassembled his bicycle and put it back together again. Weingart spent his childhood in Germany, moving briefly to Lisbon in 1954 with his family.… This book is perhaps a token for his passion about teaching. Moreover he is deemed the pioneer of ‘New Wave’ or Swiss Punk typography. It is surprising that he was probably also the first person to introduce the Macintosh computer into the type shop in Switzerland. It was he who ignited the spark of ‘typographic anarchy’ that exploded on the verge of the nineteen nineties. The simplicity of his choice of typefaces speaks of his fondness of simple tools. 520 pages de typographie dans tous ses états. This article is the result of my personal encounter with Wolfgang Weingart at the Emily Carr Institute of Art & Design in March 2001, where I was a student at the time. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Weingart’s fascination with everything mechanical started at an early age. Yet, despite how readily he accepted and pushed the boundaries of the letterpress and phototypesetting processes, he is rather unenthusiastic about the computer technology. Wolfgang Weingart: Typography. As early asthe mid-1960s he began to break the established rules. Wolfgang Weingart Born in 1941, Wolfgang Weingart is an independent graphic designer and a very influential teacher at the Kunstgewerbeschule in Basel. His style is characterized as Swiss Typography. Wolfgang Weingart was a german typographer who greatly influenced the swiss typography with his experimentation propagating the ʻnew waveʼ. In 2000, Weingart published a substantial monologue simply titled My way to typography, a remarkable object of design in itself. Please try again. This unique process yielded dramatic black and white letterforms in perspective and formed the basis of many engaging abstract compositions. shipping: + $7.06 shipping . It was he who fathered what was subsequently dubbed ‘Swiss Punk’, ‘New Wave’ or whatever you care to call it – perhaps even post-modernism. His name is Wolfgang Weingart. Please try again. The possibilities that these technologies offer seem endless to him, and he finds it hugely satisfying to explore the materials: ‘The thing that is so special for me… is the variability of the materials under the influence of idea and technique.’. From April Greiman’s ‘hybrid imagery’ to David Carson’s deconstructive page layouts, anarchy reigned supreme in the nineties. information designer, typographer, academic, consultant, office +852 3928 2788 There is no doubt that Weingart bent the rule of classical Swiss typography – both literally and figuratively. Wolfgang Weingart Wolfgang Weingart (born 1941) is an internationally known graphic designer and typographer. Hong Kong. He suggests that four typefaces are enough to address all typographic problems. Tam, K C H (2003). Weingart works with a very limited palette of typefaces. Working alongside Emil Ruder’s class at Basel, Weingart was able to continue pursuing his letter ‘M’ series of typographic studies that he had begun when he was working part time at a typesetting firm. Licensing. Une ballade que tient un chemin de fer de qualité. A Visual History of Typefaces & Graphic Styles (Multilingual Edition), The Anatomy of Type: A Graphic Guide to 100 Typefaces, Designing with Type, 5th Edition: The Essential Guide to Typography, Typography: Formation and TransFormation (NIGGLI EDITIONS), Research for Designers: A Guide to Methods and Practice, Graphic Design Manual: Principles and Practice. 1941) Wolfgang Weingart is a graphic designer and typographer. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. I miss many things that I grew up with during and after the war that can never be found any more.’ These provocative statements are sprinkled throughout the book, intended as foods for thought for students to contemplate what it is that they are doing. Instead of drawing the lines as he was told, he went over to the type shop and made a contraption that he could use to print lines. I would like to extend my personal thanks to Mr Weingart here. Tseung Kwan O, NT Swiss typography became synonymous with corporate design for multinationals, and subsequently referred to as the ‘international typographic style’. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. It wasn’t until the early eighties, when his American students like April Greiman and Dan Friedman brought back to the US a wealth of typographic arsenals from Basel and co-opted it into the mainstream of graphic design. In his typographic work, Weingart has been equally fascinated by the technology and mechanical reproduction processes. is Wolfgang Weingart. What more can you ask for in a career? To get the free app, enter your mobile phone number. The computer and electronic tools in general are destroying our natural needs.’ The natural needs, perhaps, is our need to create, to express. It is the tension between his desire to express and his consideration for communication that creates this interesting mix of work and his perpetually inquisitive working ethos. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. Figures such as Armin Hoffmann and Emil Ruder were the major proponents of Swiss typography, who were teachers at the Basel School of Design at the time. The book doesn’t just give you glimpses, but detailed accounts of his life and times, leaving no stones unturned. Within the framework of a research project on Wolfgang Weingart, from the beginning of 2012 to the end of 2013 investigations and His career is one of curiosity and experience, aptitude rather than learning, and of ordered experiment and visual enjoyment. Typography: My Way to Typography (English and German Edition). Why? Wolfgang Weingart: Typography in Context. There was an error retrieving your Wish Lists. There are 10,039 design works online. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. In the midst of his emotionally satisfying work one will also occasionally encounter work in his repertoire that is undeniably Swiss in its original flavor – calm, rational and clear. For this, we began by choosing a designer from a long list, and diving … He printed a few letter Ms by letterpress, pasted them down on a cube, and photographed them from different perspectives. “Typography in a New Context” In the late 1960s Weingart started experimenting with unconventional methods of setting text type, which took aim at “the established rules of modern Swiss typography.” (Weingart Typografie) Technological progression eventually led Weingart to experiment with photographic reproduction processes. Largely self-taught as a designer, since 1968 he has been a tutor at the Schule für Gestaltung Basel, Switzerland, where he concentrates on experimental typography. Top subscription boxes – right to your door, © 1996-2020, Amazon.com, Inc. or its affiliates. Wolfgang Weingart gilt als „enfant terrible“ der modernen Schweizer Typografie. Stuart Bailey looks at the contradictions in Weingart's book and his design work in context. His work is categorized as Swiss typography and he is credited as "the father" of New Wave or Swiss Punk typography. Weingart simply knows when he has to put his ego aside and emphasize on solving particular design problems. Le signe traité avec maestria. He compares the computer to a digital watch: a traditional watch shows a ‘landscape’, it tells a story; a digital watch only shows a particular moment. To call what he did and still does as ‘deconstructive’ would be too simplistic a comment. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Wolfgang Weingart (b. Reviewed in the United States on September 28, 2014, Reviewed in the United States on July 19, 2020. He then decided to further Research into Tradition, Media Revolutions and Innovation in the Work of Wolfgang Weingart 1961–2004. A descriptive framework for Chinese–English bilingual typography. His inspirations were mainly drawn from the processes of typesetting and reproduction, where he finds great pleasure in discovering their characteristics and pushing them to their limits. Perhaps ‘rebel’ is too harsh of a description – he was simply inquisitive. Most fa-mous for his experimental, expressive work that broke the mould of classical Swiss typography, Weingart began his typographic career in the early sixties as an apprentice of hand composition at a typesetting firm. It also analyzes reviews to verify trustworthiness. ‘I’m an old granny you know? Our second Communication Studio project is called Connecting History. This is when the semantic function of typography comes in: Weingart believes that certain graphic modifications of type can in fact intensify meaning. Please try your request again later. At this point, our dear Mr Weingart barges in, hurriedly corrects my one-sided viewpoint of Swiss typography: ‘not only one conception of typography exists in Switzerland’. Swiss typography was founded upon the teachings of the Bauhaus in Germany soon after World War II and became a rational approach to typography. It was at this time that Weingart took a great interest in making things with his hands. Affiches, photographies, graphisme... un dos carré imposant mais qui ne triche pas. Weingart's work is a benchmark in design and typography. Wolfgang Weingart (born 1941 in the Salem Valley in southern Germany) is an internationally known graphic designer and typographer. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. I … Weingart was born in the midst of the World War II in Germany. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Weingart was a swiss punk graphic designer and lecturer that is regarded as the father of New Wave typography. Some of his personal work is almost akin to landscape paintings, only that his paintbrush is replaced by type, rules and screens. ‘Typograficzny pejzaz Wolfganga Weingarta’ (‘Wolfgang Weingart’s typographic landscape’) in 2+3D, i–2003, Nr 6, pp.18–23 (in Polish). ‘I grew up with Akzidenz Grotesk and I love it. You can learn a lot just by looking at the book. The simpler the assignment, the more difficult the solution,” writes Wolfgang Weingart in his book, Typography. Weingart wants his students to experience design as a tactile, hands-on experience. Not satisfied with the rather limited range of sizes that metal type offered, Weingart began to explore the possibilities of the repro camera. One of these typefaces would certainly be Akzidenz Grotesk, an early sanserif of the grotesque genre designed by the Berthold Foundry in Germany at the close of the 19th century. A Page for Graphic Designers: Wolfgang Weingart; AIGA Boston: Weingart Lecture and Typography Workshop; MK Graphic Design: My Typography Instruction at the Basle School of Design/Switzerland 1968 to 1985; Typotheque: Wolfgang Weingart - Typography, book review by Stuart Bailey Reviewed in the United Kingdom on February 27, 2015. He is also deemed the pioneer of ‘New Wave’ or Swiss Punk typography. Wolfgang Weingart is known for his experimentation in typography, becoming a significant figure in its international development in the 1960s, 70s, and onwards. Weingart was considered to be one of the first to disregard the International Style along with Odermatt and Tissi and once stated that his starting point was the mordernist Swiss typography and he just had to blow it apart to create his unique work. Weingart started with a … Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. He doesn’t seem to perceive a divide between fine art and typography. He is certainly known for his departure from traditional Swiss typography, having once said, “I took Swiss Typography as my starting point, but then I … This shopping feature will continue to load items when the Enter key is pressed. Please try again. By the beginning of the sixties, the language of Swiss typography had already gained reputation the world over. Or perhaps it is an antidote for his rather grim view on the future of graphic design: ‘graphic design is in a big crisis. Find all the books, read about the author, and more. He began teaching at the Basel School of Design, where he was appointed an instructor of typography by Armin Hofman in 1963. There's a problem loading this menu right now. Both as a teacher and a designer, Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled. keith [at] keithtam.net, Room B1041, 3 King Ling Road Something went wrong. Wolfgang Weingart Wolfgang Weingart is an internationally recognized figure for his iconic body of work in the field of graphic designing and typography. $699.99. The computer, to him, is too illusive. Lars Muller; Bilingual edition (July 25, 2014), Reviewed in the United States on November 23, 2014, Very different compared to what is offered in the area of Typography, Reviewed in the United States on November 16, 2015. every graphic elements and photos inside is worth seeing. He also taught for the Yale University Summer Design Program in Brissago. This is Wolfgang Weingart’s retrospective book on typography, compiled by Lars Müller Publishers into a volume in ten sections in 2000. Unable to add item to List. Most famous for his experimental, expressive work that broke the mould of classical Swiss typography, Weingart began his typographic career in the early sixties as an apprentice of hand composition at a … Weingart's Dictionary and Manual of Fireworks, Hardcover by Weingart, George,... $102.34. ‘What’s the use of being legible, when nothing inspires you to take notice of it?’ How true. In Typography Weingart gives an unusual and frank narrative of his early life and development as a designer. Countless designers have been inspired by his teaching at the Basle School of Design and by his lectures. He is not only recognized for his skills as a graphic designer, but as an instructor. ‘They were doing it as a style and it was never my idea to create fashion’, denotes Weingart. Rivivere uno dei pionieri della grafica è un must per chi vuole capire uno dei tanti mestieri che un grafico ne fa responsabile. Both as a teacher and a designer, Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled. His work is categorized as Swiss typography and he is credited as "the father" of New Wave or Swiss Punk typography. In 1947, after Weingart started school, he noticed the academics weren’t a part of his stregnths. Wolfgang Weingart was born in 1941 and trained as a typesetter in Basle. Wolfgang Weingart is an internationally known graphic designer and typographer who is regarded as the “enfant terrible” of modern Swiss typography. Prime members enjoy FREE Delivery and exclusive access to music, movies, TV shows, original audio series, and Kindle books. ‘Sometimes I wish I was living in the nineteenth century,’ writes Weingart in one of the pages. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. While no one can give a definitive answer as to whether these American graphic designers took what Weingart did and brought it to new heights, they certainly managed to make it a huge commercial success. He is commonly credited as the father of New Wave typography, also known as “Swiss Punk Typography.” Born in 1941 in southern Germany, Weingart attended the Merz Akademie in Stuttgart from 1958 to 1960. There are 5,933 graphic design works online. ‘That’s my schizophrenic personality,’ says Weingart. Grid systems in graphic design: A visual communication manual for graphic designers, typographers and three dimensional designers (NIGGLI EDITIONS) (German and English Edition), The Visual History of Type: A visual survey of 320 typefaces, The New Typography (Weimar and Now: German Cultural Criticism (Paperback)), Type. In a class he had with Armin Hoffmann, the students were asked to work on a line composition using ruling pens. Most famous for his experimental, expressive work that broke the mould of classical Swiss typography, Weingart began his typographic career in the early sixties as an apprentice of hand composition at a typesetting firm. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. Your recently viewed items and featured recommendations, Select the department you want to search in. There was a problem loading your book clubs. His typographic experiments were strongly grounded, and were based on an intimate understanding of the semantic, syntactic and pragmatic functions of typography. keith.tam [at] vtc.edu.hk Weingart recalls, ‘in my presentations in 1972, there was always a group of audience that hated it, one group that loved it, and the rest would all leave during the lecture.’ The people who were against his experimentations dismissed it as something that could never be adopted commercially. Full text and full Q&A session transcript in PDF format. Whereas ‘traditional’ Swiss typography mainly focused on the syntactic function, Weingart was interested in how far the graphic qualities of typography can be pushed and still retain its meaning. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. A useful critical review of the monograph from the Swiss designer who bent the Swiss grid. His design education focused on typesetting and the process of […] The teaching at Basel for Weingart is not about trends but a ‘stability’ that they try to move away from, but never totally. Flipping through the book is almost a voyeuristic experience – it is almost as if you were looking through one’s personal sketchbook or diary. Those were the days for graphic design superstars, whose style many a graphic designer adored and imitated. His visit was certainly one of the main highlights of my days at design school. Designer and instructor Wolfgang Weingart is recognized for his typographic explorations and teaching at the Schule für Gestaltung Basel, and who, through the work of his students, created a more experimental and expressive approach to typography that was influential around the world. What exactly is ‘Swiss typography’? As much as he tries to be expressive with type, he feels that there are times when the clients’ wishes and the users’ needs are of a more urgent priority. He screwed the hooks into the wood at different levels so some received ink at type-high and some did not. Weingart’s ingenuity is simply impressive: he took a plank of wood, screwed L-shaped hooks on it in a grid format, then turned them at 0, 45 and 90 degree angles to form compositions, inked it and printed it on a letterpress. In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. How well was his progressive idea about typography received at that time? He instilled creativity and a desire for experimentation into the ossified Swiss... read more Author (s): Wolfgang Weingart 22,5 x 27,5 cm, 8 ¾ x 10 ¾ in Has been equally fascinated by the technology and mechanical reproduction processes carré imposant mais qui ne pas! A teacher and a designer, Wolfgang Weingart gilt als „ enfant terrible “ der modernen Typografie. Semantic, syntactic and pragmatic functions of typography since the 1970s Wolfgang Weingart ’ s my schizophrenic personality, writes., rules and screens regarded as the progenitor of New Wave typography in Germany soon after World II. His book, typography is a benchmark in design and typography put it back together again to perceive a between... 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