A) Online newspaper readership is growing at more than 10% a year. The chocolate swirls extend to the very edge of the page. The company is striving to position its new line of toiletries as a product for the man with discerning tastes who only buys the finest products. This is an example of a(n): Janome manufactures sewing machines. Economics. As a medium, this magazine offers a manufacturer of bullet-proof vests a high degree of: Modern Maturity, Playboy, and Seventeen are all magazines that offer advertisers _____ selectivity. A. 4) Concept testing is a method of pretesting finished ads. (Points : 1) the title of a book product placement in a TV show logo on a coffee cup poster on a public bus 2. D. Magazines are not really dependent on advertising revenue since they can charge higher prices for their publications. A) Magazines have long lead times and deadlines that can reduce flexibility. This is an example of a(n) _____ publication. Which of the following is NOT a typical supply chain member? A. Linn's Stamp News is a newspaper written specifically for stamp collectors and published weekly. This ad is an example of a(n): Novell makes security systems for computer networks. A)Newspapers are the primary advertising medium in terms of ad revenue but not in terms of number of advertisers. C) It is much less expensive than a flighting schedule. B) Magazines have not benefited from advances in communication technologies. A) market targeting B) market dominance C) market p... After concept testing, a firm would engage in which stage in developing and marketing a new product? Many publications base their rates on _____ and give refunds to advertisers if the number of delivered magazines is below that quantity. When discounts are available, it is using a(n) _____ structure. Question 34 options: A) They typically offer limited selectivity. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? Print advertising Isn’t Dead! 430) The largest percentage of newspaper advertising revenue comes from: Display ads account for approximately 70 percent of the advertising revenue of the average newspaper. B. Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising. People share wrong information faster than they pass along the truth. C) They can be reproduced quickly. Newspapers are a primary source of shopping information for many consumers. E. In order for newspapers and magazines to be read by a large audience, the print media should include lots of advertisements. Selective binding and ink-jet imaging make it possible for magazines to offer: _____ is a computerized production process that allows the creation of hundreds of copies of a magazine in one continuous sequence. B) It reduces a firm's need for public relations. C. Magazines are primarily a local advertising medium. A company's channel decisions directly affect every ________. O'Hanlon's use of the magazines in this way demonstrates which of the following advantages of magazines as an advertising medium? According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to SDRS's classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. 11. What is the idea of the Price value proposition? This example demonstrates which of the following advantages of magazines as an advertising medium? The FTC enforces these truth-in-advertising laws, and it applies the same standards no matter where an ad appears – in newspapers and magazines, online, in the mail, or on billboards or buses. Ad 'A' uses a straightforward informational appeal, which discusses the DVD player's features, while ad 'B' is an image ad that promotes the overall quality of the player. Most magazines and newspapers could survive without advertising revenue. Which of the following statements about image advertising is true? Public communications include electioneering communications and any other form of general public political advertisement, including communications made using the following media:. Click again to see term . The largest percentage of newspaper advertising revenue comes from: Employment, automotive, and real estate ads are the three major categories of _____ advertising. The nature and purpose of advertising is usually the same across various industries. Following the stock market crash, advertising spending plummets. D) They are highly expensive to create. Question 34 options: A) They typically offer limited selectivity. asked May 25, 2016 in Business by YoLoko. Which of the following statements about magazines as an advertising medium is true? Which of the following is true of newspaper advertisements? She thinks the editorial environment of the magazine may not be appropriate to the high fashion and trendy positioning strategy being used for the brand. Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. A) Magazines have long lead times and deadlines that can reduce flexibility. Newspaper advertising typically costs less per thousand readers than television, radio, and direct mail advertising. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. a. Following World War II, newspapers became the dominant form of communication. Study 37 Advertising Ch. Which of the following is NOT an area of responsibility for a logistics manager? B) They do not require the use of creative options. a. Pop-up ads 7. Which of the following industries spends most of its advertising media budget in magazines since it is prohibited from advertising in broadcast media? Which of the following is a disadvantage associated with advertising in magazines? In politics, campaign advertising is the use of an advertising campaign through the media to influence a political debate, and ultimately, voters. Which of the following statements about newspapers and magazines as advertising media is true? Which of the following statements about newspapers and magazines as advertising media vehicles is true? To help plan his vacation, O'Hanlon keeps all of the past issues of Skiing magazine he has received so he can consult them as he makes his selection of a ski resort. Tap again to see term . Image advertising is often used when competing brands are difficult to differentiate on a functional or performance basis. Intermediaries play an important role in matching ________. The process of selecting one or more market segments to enter is called ________. Which of the following is NOT a typical supply chain member? … Advertisers who are seeking broad reach and frequency in their media schedules: Which of the following statements about the reach and frequency of consumer magazines is true? The letters SAU stand for: _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in standardized units. 5. These ads are designed by political consultants and political campaign staff.Many countries restrict the use of broadcast media to broadcast political messaging. One of the greatest limitations of newspapers as an advertising medium is _____ due to the coarse paper stock used in printing most newspapers. A magazine such as Farm Journal is an example of a _____ while a publication such as National Hog Farmer is a ____. B)Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. _______ are visual representations of consumer perceptions and preferences. Newspapers generally offer more _____ than any other medium except for direct mail. _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a magazine. An unlicensed person engages in advertising that conveys the clear impression that he is a licensed real estate broker or is an officer or employee of a corporation who knowingly advertises a false statement concerning any land or subdivision. C. The number of daily newspapers in most cities has been increasing due to a dramatic increase in the amount of readily available advertising revenue. A. Which is the most commonly used measure in media planning. a. Janome is using _____ to attract reader's attention. The company thinks these magazines are very well respected and provide a favorable environment that helps enhance the image of its products. (Points : 1) a TV commercial an in-home mailer a newspaper … The goal of the National Newspaper Network, which was created by the Newspaper Association of America in 1993, is to: Traditionally, newspaper advertising space for national advertisers has been sold by the: Madison has recently learned that newspaper advertising space for national advertisers has been sold by the SAU. Bob Wilkes shoes horses for a living. _____ verifies the circulation of consumer magazines and farm publications in the United States. More companies buy advertising _____ than in any other medium. Average minutes per visit for the top 50 U.S. daily newspapers, based on circulation, is about 2 1/3 minutes in Q4 2018. In this scenario, which of the following is not true… This is an example of ____. In newspaper advertising, _____ advertising includes copy, illustrations or photos, headlines, coupons, and other visual components. An ad for Novell products shows a thumb with the words "Access Granted" painted on it. When magazines set advertising rates based on a set average circulation figure delivered by the publication but do not guarantee a rebate if they fail to meet it they are using: Many business magazines are sent free to individuals who, a publisher believes, are appropriate members of a target audience and can influence purchases for products and services advertised in the publication. Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.. Related: The Secrets to Effective Newspaper Advertising c. Beginning about 1950, the circulation of the newspaper began to decline steadily. C. It is a valuable tool for building company and brand image. A. b. It offers Canadian advertisers _____ selectivity. Newspapers are a primary source of shopping information for many consumers. It contains information that is interest to people who collect stamps. These individuals would be willing to pay over $200 for a good pair of running shoes. Broadcast, cable or satellite; Newspaper or magazine; Outdoor advertising facility; Mass mailing (more than 500 substantially similar mailings within 30 days) To ensure the best experience, please update your browser. The marketing research process is presented to you in your text as: UPS is a company that hires a very high number of __________ and _________ workers. Newspapers are a primary source of shopping information for many consumers. Which of the following is an example of special services offered by newspapers? a. The newspaper industry switched to _____ (SAUs). asked May 25, 2016 in Business by YoLoko. It Is biggest advantage is that it offers rich, two-way communication between buyers and sellers. Floral Management is a publication aimed at providing information to retail florists so they can manage their stores more efficiently and profitably. This is down 5% from Q4 2017. Recognizing user fingerprints is of its offerings. When she got home to Alabama and looked for the same ad in her April issue of Farm Journal, she found the ad for John Deere Garden tractors. A. It looks like your browser needs an update. Don’t let anybody tell you that print is dead. d. Advertisers adopted a tough, no-frills advertising style. Intermediaries play an important role in matching ________. C) Newspaper advertisements are so inexpensive that it is cost-effective to reach a mass audience spread throughout the United States by purchasing advertising in multiple local newspapers. 12 flashcards from Daniel H. on StudyBlue. A company that manufactures paintball equipment might prefer to advertise in specialized publications such as Paintball Sports magazine rather than general interest magazines and sports magazines such as Sports Illustrated because of: One of the primary advantages of using magazines as an advertising medium is their: The fact that most magazines are published for special-interest groups gives them a high degree of: The magazine The Georgia Peace Officer is targeted to everyone in law enforcement in the State of Georgia. The promoter of a boxing match would probably want to place an ad in the sports section of the newspaper and, therefore, pay a(n) _____ rate. ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. National advertisers tend to avoid weekly newspapers because of: The New York Times and USA Today are examples of _____ newspapers. B. Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising. People's beliefs about the power of different kinds of advertising are backward. In order to take advantage of this increase, Fitness Express plans to open more of the same types of classes available during the week, while continuing its already very extensive advertising in newspapers and on the radio. Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.. Related: The Secrets to Effective Newspaper Advertising Print advertising Isn’t Dead! Dec 11,2020 - Health club membership has increased dramatically over the last five years. The two types of display advertising in newspapers are local and national. _____ advertising is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. The marketing control process consists of. The Hathaway Shirt Company uses most of its media budget to advertise in publications such as Esquire and The New Yorker magazines. This ad listed 25 reasons for buying a John Deere brand tractor and had no illustration. From its high of $3.5 billion, it sinks to $1.5 billion by 1933. … The way Wilkes uses this publication demonstrates which of the following advantages of magazines? Which of the following is NOT an area of responsibility for a logistics manager? B) They do not require the use of creative options. Broadcast, cable or satellite; Newspaper or magazine; Outdoor advertising facility; Mass mailing (more than 500 substantially similar mailings within 30 days) To grab the center spread of a big magazine or the back cover of a newspaper meant millions of people saw the message. Most magazines and newspapers could survive without advertising revenue. Which of the following statements is most likely true about radio as an advertising medium? A) It is less difficult to evaluate than a pulsing schedule. Most magazines and newspapers could survive without advertising revenue. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. It is one-way communication transmitted through mass media. Newspaper advertising can also be customized to meet any budget. 43) Which of the following statements about the online newspaper audience is not true? To reach this market, the best media option would probably be: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? C) They can be reproduced quickly. 3) Publicity, public relations, and corporate advertising are integral parts of the overall promotional effort. The Top Line is a Canadian publication targeted to high school teens. Definition _____ classifies magazines into three major categories and is the primary reference source for media planners. d. It is a relatively inexpensive means of reaching many people within a specified geographic area who are currently looking for work. B. JCPenney's department store distributed a four-color catalog in newspapers in major metropolitan areas advertising its President's Day Sale. Which of the following statements about the level of advertising clutter in newspapers is true? The New York Times Sunday Magazine is an example of a: Which of the following statements is true about newspaper supplements? Which of the following processes makes it possible to personalize an advertising message? A newspaper sells advertising space to businesses C. The government grants licenses to taxicab drivers, without which it is illegal to operate a taxicab D. A firm is open for business only at certain hours of the day, and has its doors locked at other times 2. asked Mar 28, 2016 in Psychology by Kaylee. The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with: Which of the following statements is true about clutter in magazine advertising? c. Consumers believed that ads helped them choose the right product. The primary advertising medium in terms of both ad revenue and number of advertisers are: Click card to see definition . Because of the medium's ability to turn information around quickly and deliver a detailed message, many companies who provide critical services to consumers often choose to advertise in _____ to respond to natural disasters such as earthquakes or hurricanes. D) Newspapers and magazines have similar lead times. _____ offer advertisers the opportunity to buy space in a group of publications as a package deal. _____ newspapers originate in small towns or suburbs and usually focus on news, sports and events relevant to a local area or community. Which of the following characteristics of a newspaper made this possible for CompuServe? The blue background behind the thumb extends to the very edge of the page. Basic rates quoted by newspapers that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. b) establishing performan... _______ are visual representations of consumer perceptions and preferences. This ad is an example of a(n): Magazine advertisements that extend to the end of the page rather than leaving a margin around the ad are called: An ad for California Almonds is a close-up view of a swirl of white and milk chocolate topped with sliced almonds. Lack of a website B. Oh no! The advertising manager for a fashionable, upscale women's clothing line is concerned over an ad agency recommendation to run ads for the brand in People magazine. The purpose of both ads is to encourage readers to send in a card or call a toll-free number to request more information about Sony's DVD player and other products. This reflects concern over which of the following aspect of magazine advertising? An attractive idea must be developed into a ________. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads or other techniques to attract readers' attention are sometimes referred to as: Brut Champagne ran an ad in Esquire magazine featuring a cardboard replica of a champagne bottle that pops up when the magazine is opened to that page. (p. 19) Which of the following is true about advertising? This is an example of a(n) _____ publication. Which of the following statements about the level of advertising clutter in newspapers is true? D) It can lead to advertising wear-out. What does it mean when the text describes newspapers and magazines as high-involvement media? Consumers believed blindly in advertisements and brands. A newspaper has decided to launch an advertising campaign to attract new subscribers. D) Radio prohibits the use of segmentation strategies. Average minutes per visit for the top 50 U.S. daily newspapers, based on circulation, is about 2 1/3 minutes in Q4 2018. B) The majority of newspaper readers read the news using a combination of the Web, print and mobile. Newspapers are exclusively a local advertising medium. Which of the following statements about the geographic selectivity offered by newspapers is true? Why are farm publications not classified with business publications? B. a. To answer these questions, he subscribes to American Farriers Journal and stores all of his previous issues so he can use them as reference material. All newspapers under this system use column widths 2-1/16 inches wide, with tabloid size papers five columns wide and standard or broadcast papers six columns. Newspaper industry switched to _____ ( SAUs ) magazines are very well and. Communication technologies advertisers and their clients advertise in publications such as farm Journal is an example a. Primarily a local advertising medium this era skill levels very well not really dependent on advertising revenue newspaper. 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