As more phrases, words, tools, and channels are introduced, I’ll add them. Big, chunky plastic bezels are a thing of the past. News belt Video A round-up of short news stories. In terms of television specifically, 61% of Latinos watch TV in both English and Spanish; 23% watch TV only in English; and 16% watch TV only in Spanish. In general, "media" refers to various means of communication. Turn down the brightness here, add a pinch of contrast there, and viola, you’ve got one screen outshining the rest. Nielsen media analytics services layer valuable insights on top of their leading syndicated data to deliver local or regional integrated information applicable to a wide range of industries including TV and digital, as well as for advertisers and agencies. Television Context: 1. Audience accumulation: The total number of different persons or households exposed to a single media vehicle over … It’s not easy buying a TV, and retailers don’t like simplifying it, either. More rows in the same space means a better ability to render finer detail. This means that the content is television length, typically 30-60 minutes, with commercial breaks in between. When media planners develop TV campaign plans they are often optimising the relationship between three sets of numbers: TVRs (or GRPs, or TRPs) – TVRs or TV rating points are a way of sizing target audiences across both demographics and geography. air ready: Describing a commercial, program, or other material completed and available for broadcast use. We know how you feel, and we're here to help. The Medialink Broadcasting Glossary was prepared by and used with permission from Richard Weiner from his book, "Webster's New World Dictionary of Media and Communications"-- a 678-page book with 35,000 definitions of slang and technical terms from advertising, film, journalism, printing, public relations, radio, telecommunications, television, theater and other fields. Reader – A script read entirely by the anchor on camera, without sound bites or video. Joe Biden and Kamala Harris Are TIME's 2020 Person of the Year, BTS Is TIME's 2020 Entertainer of the Year, You can unsubscribe at any time. Both a television’s color and light levels can fade when viewed askew, so you want to make sure you know what you’re in for before you bring a television home, especially if you like to host big Super Bowl or other TV-centric parties. Large sets of unstructured data that can be powerful if leveraged properly. So, when you see a television that advertises itself as an LED TV, realize you’re not actually looking at the LEDs — you’re typically looking at an LCD screen backlit by LEDs. TV households in Canada. An Engineer's Log detailing technical production settings. But when TV shopping, pay attention to the details: An LED TV likely has an LCD display backlit by LEDs. Audience: Persons who receive an advertisement; individuals who read a newspaper or magazine, listen to a radio broadcast, view a television broadcast, and so on. Compared to the Ku-band, the C-band has both advantages and disadvantages. List of definitions of terms and jargon related to television and radio broadcasting, Learn how and when to remove this template message, Australian Communications and Media Authority, electromagnetic pulses on a sensitised plastic strip, Comité consultatif international pour la radio, Canadian Radio-television and Telecommunications Commission, https://www.youtube.com/watch?v=qtVd5wtPIlg, Evertz Glossary of Technical Film and Broadcasting Terms, Television Bureau of Advertising Glossary of Television-Related Terms, https://en.wikipedia.org/w/index.php?title=Glossary_of_broadcasting_terms&oldid=980040705, Short description is different from Wikidata, Articles lacking in-text citations from May 2014, Creative Commons Attribution-ShareAlike License. Avails– Avails refer to the availability of unsold units of time available for broadcasters and radio stations to sell to marketers. Updated: November 20, 2019 12:09 PM ET | Originally published: March 9, 2017 10:23 AM EST. ... assignment editor: staff member of a television or radio news team responsible for judging appropriateness of story ideas assigned to reporter for coverage. 1 TVR is 1% of a target audience universe as defined by both demographic and geography. This is an abbreviation for “high definition,” which is technically any screen with a resolution higher than 720 pixels tall. PASB Because it isn’t a complete layer of lighting sitting behind the screen, edge-lit backlighting is often used by manufacturers to make their televisions thinner. Audience share A radio or TV station's share is the percent of time people in that market spend with that station - it is not a percentage of people. A decades-old technology that’s always finding new applications, LEDs — or light-emitting diodes — are little semiconductors that glow when an electrical current moves through them. Use of media sources — is including magazines, newspaper, television shows, online activity, and other media channels. Turnover equals cume persons divided by the Average Quarter Hour Audience. 1 TVR is 1% of a target audience universe as defined by both demographic and geography. In theory, online shoppers should have an advantage in weeding through all the options. Why are Lord Reith and John Logie Baird so important in terms of the development of TV? Also called field video. When TV shopping, you’ll want to make sure your screen has an ample amount of HDMI ports for all your gadgets. Media organisations, like the BBC, pay for their journalists to be able to access these stories on their computers. High definition televisions have 1,080 rows of those lights, while 4K screens have 2,160 rows, all packed into a screen that’s the same size. Use of this site constitutes acceptance of our. Latinx households consume both English and Spanish-language media. They focus on five key approaches for helping organizations grow revenue: Media organisations, like the BBC, pay for their journalists to be able to access these stories on their computers. The amount of technical jargon in the world of journalism—often even for very simple concepts—is notorious, and even if you’ve spent a few years at broadcast journalism school there will still be terms that’ll inevitably mystify you when starting your career. A media vehicle is often a child to a media type. editorials, bylines, scoop, prime time, public service announcement, embedded reporters, paparazzi, sponsors, copy editors, target audience, anchormen and anchorwomen, journals, tabloids, public TV, cable TV, billboard There’s no doubt that the media plays a huge role in everyone’s life. DMA stands for "designated market area," and may also be known as a media market, media region, broadcast market or a few other related names. It is 2,160 lines, not almost 4,000. I thought it was time to write a glossary - a list of social media definitions - to help newbies and oldies explore the world of social media. Short for liquid crystal display, LCDs have been around a while — roughly since the 1960s — but it wasn’t until 2007 that they became a mainstream TV screen technology. Broadcast TV Delivers Online Shoppers; 2020 Coronavirus Media Usage Study; Media Comparisons Study; American Conversation Study; TV Basics; Severe Weather Media Usage Studies. Audience Turnover– A radio station’s cumulative audience compared to the average quarter hour audience. From a functionalist perspective, what function do television crime dramas serve for society? Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place. As more phrases, words, tools, and channels are introduced, I’ll add them. C-band The original and most widely-used band of frequencies used by satellite transponders. And the smaller that first number is, the more likely you are to have a washed out display. The actual media in which an advertisement or media activity will take place. The following are common types of media industry. ... An Agency Trading Desk is a team within an ad agency that executes online media buying as a managed service. Because it’s still relatively new, there are a couple competing labels that have cropped up. Term used for the delivery of film and TV content via the internet. air master: A print of a film or a tape from broadcast use; also called an air print . Free, Comprehensive TV Production Course. A single platform for marketers and content owners to reach more cord cutters and measure performance using the largest TV identity dataset. Average Quarter-Hour Persons (AQH)– The average number of persons listening to a particular radio st… The price of the media … Glossary of Media Terms. Digital television; Digital television adapter; Digital video; Digital video recorder; Direct-broadcast satellite; Direct-to-disc recording; Direct-to-video; Display resolution; Dot crawl; Double box; DTE (direct to edit) Duopoly (broadcasting) Dutch angle; DV; DVD recorder ADDITIONAL TERMS AND CONDITIONS.Additional notices, terms, and conditions may apply to certain subscription arrangements (including sign-up or registration), Plex products, solutions, or services, receipt of (or access to) certain content, participation in a particular program, and/or to specific portions or features of the Plex Solution. They are also known as wraps, round-ups. Just think of it this way: frame rates apply to media (like DVDs, Blu-Rays, and even digital downloads), while refresh rates describe hardware. Forget resolution and refresh rates — this is the spec that matters most. air date: The time of a broadcast. Struggling with advertising terms, definitions and acronyms? Glenn Halbrooks wrote about news media for The Balance Careers. COMMONLY USED TERMS. This glossary covers terms used in measuring audiences and assessing the impacts of media. Each product we feature has been independently selected and reviewed by our editorial team. 4K is here, and unless you’re on a shoestring budget, it’s worth buying a TV set capable of displaying it. 1080 pixel HD displays are newer and more popular than 720 sets. (It’s also worth noting that Smart TVs have been at the center of several privacy scandals.). Find more ways to say media, along with related words, antonyms and example phrases at Thesaurus.com, the world's most trusted free thesaurus. If the television you’re interested in doesn’t provide viewing angle information, look online at user reviews, or go see the TV in person at a local store. 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