government communication strategy

We will also work hard to enable social mobility, as well as celebrate and inspire equality, diversity and inclusivity. It’s the difference between issuing a news release and then posting it online and developing a communications approach across the web, social media and off-line communication channels such as events and speeches in an integrated fashion. It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, and … the Government Transformation Strategy (this document) detail , covering background, vision, scope and objectives, government beyond 2020 and the role of the Government Digital Service ( GDS ) Results-Based. We will honour the result with the right deal, one that takes back control of our money, laws and borders, promotes jobs and protects security and our Union. We are a Government for the whole country, committed to delivering on the issues British people care about. 2 6 days to go. So it’s no surprise that the transformation of government operations, coupled with an unprecedented rise in citizen expectations have created extraordinary demands on government communicators. In recent years, the organizational structures of communications teams have transformed dramatically, in response to the extraordinary changes in the media landscape. 6 3 Our brand – the national voice of local government 7 4 Our narrative and key messages 8 5 Communications objectives 10 6 Our key principles and the ‘three pillars’ 11 7 Who we are and how … Diversity and inclusion. Communications strategy 2017/18 - 2019/20 This strategy will form the basis of all of the LGA's communications activity over the next three years. This section provides details about the Government Communication Strategy adopted by the Government Communication Department at MoF, as well as its objectives and priorities aimed to developing effective government communication programmes that support the ministry's vision. We take huge pride in our 2018/19 achievements which, as seen on the pages that follow, demonstrate the palpable impact that our communications deliver and the significant difference that we make to the lives of our citizens. They have the power over how and when they receive their information and what they do with it. Communication Goals Communication goals are the desired end … Communications support. They can foster an engaging environment ripe with relationships built on trust. We use cookies to improve functionality and performance. This increased focus on dialogue and engagement is in part a result of the impact of social media in shifting expectations of communication as a conversation. GCS uses the OASIS framework (Objective, Audience insight, Strategy, Implementation, and Scoring) as the foundation for its world-leading campaigns. Alex Aiken, Executive Director of Government Communication. Our on-site communications support offer. The Government Communication Service (GCS) is one of 14 functions that operate across the Civil Service. An effective internal communications strategy is a critical aspect of your organization’s daily operations. Mr. James Teko Lopeyetum, HSC . AUTHORS. This approach entails identifying priority themes and narratives that are brought to life through a concerted exercise of storytelling. Explanation of government policies and programmes Set out what the communications activity is intending to achieve. For more information you can email us. It is my hope that with the implementation of this communication strategy the country will A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives. In developing this new strategy, we sought community input through a survey, and discussed communication challenges and opportunities with Councillors and key Council staff. The concept of audience-centric communications has long been established as a best practice aimed at ensuring that the communications experience (i.e. Efficient communication is more than a simple transfer of information: it must be bi-directional, open to exchanges and feedback. We will show the benefits of the NHS Long Term Plan, priding ourselves on the world-class healthcare available, free, to all we offer to those who need it. In February 2019, Directors of Communication met at the Ministry of Justice. For the communication strategy to yield the desired results, the entire government team is expected to play their role in informing and influencing stakeholders and enhancing the reputation of government by collectively adhering to the vision, mission and core values. It provides an overview of the communication activities of every department, covering how information is provided, how the day-to-day operation of Government is supported, and how campaigns will aim to engage audiences on a wide range of … ... Communications strategy… Read the full strategy on GOV.UK. Check plans in PDF for more. The department is committed to aligning provincial and local communications strategies to the national communication strategy framework. In 2015, the Government Communication Service (GCS) published its Modern Communications Operating Model (MCOM) guide. The Government of Canada is adopting best practices informed by ground breaking strategic communications planning work conducted by the UK Government, now internationally recognized as pioneers in effective public sector communications practices (for more on the UK Government Communications Plan, see here). As such, all internal communication activities will endeavour to keep internal stakeholders (Officials and Commissioners) informed about … The focus is on spearheading government priorities through a repeatable cycle of identifying priorities, establishing accountabilities and metrics, monitoring operational performance, and reporting on progress. It includes two presentations from Zora Artis. When planning your organization’s government relations strategy, look to established players at the federal and state level for examples of strategy to replicate within your team. The best internal communication strategies do more than simply manage and distribute information. I’ve had the opportunity to work on hundreds of strategic plans – large and small, for the public and private sectors, all focused on aligning internal and external communications to organizational […], It’s easy, when you’re planning a communications strategy or project, to get caught up in the reams of material to read and the plans to be written. John Manzoni, Chief Executive of the Civil Service and Permanent Secretary (Cabinet Office) oversees GCS as one of the core Civil Service functions. It also promises more objectivity in media choice when the media landscape has never been more complicated. It is by working collectively, both within government and with partners from across different sectors, that we will have maximum effect and achieve meaningful outcomes for society. There are multiple benefits to having a formal, written communications strategy plan for any organization (government agencies, consumer brands, charities, and universities) and the teams within it. For industry, that might mean showing how we are increasing opportunities for technology and digital businesses to supply to government. It was around that table that we all sat to debate some of the big policy decisions of the day, but its presence also sent a very clear message: the era of so-called ‘sofa government … Effective communication in the 21st century requires a strong understanding of both your audience and the best practice tools for crafting engaging and persuasive content. However, for it to play a key role in helping to transform our relationship with our residents, it needs buy-in from councils’ political and managerial leadership. But there’s no substitute for leaving your desk and going to talk to people. SHARE. We will support our nation through delivering on the domestic issues that our people care about and which make a difference to their everyday lives. It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, … THE HOLY GRAIL A holistic communication strategy is something of a Holy Grail in marketing. By doing this, we are tackling the burning injustices that hold people back. Applied in a government context, this translates to citizen-centric communications, a model in which citizens can have a user-driven experience of accessing information. As explained in detail in chapter three, our campaigns will support government efforts to build a strong economy; enhance our National Health Service and provide access to the best possible education. To change that, we will: The Government Communication Service (GCS) is one of 14 functions that operate across the Civil Service. (See Exhibit 2.) Career Framework. This Government is delivering on the issues people care about: securing the exit from the European Union the nation voted for, protecting and enhancing our National Health Service, building the homes people need, making sure every child gets the best possible education, backing our police, armed forces and security services, and conserving our environment for the next generation. Additionally, governments are now recognizing that trust is the necessary pre-condition of effective communication – and it requires new approaches to dialogue, engagement and openness. What is a communications strategy? This tool first appeared in the ODI Toolkit, Successful Communication, A Toolkit for Researchers and Civil Society Organisations. operate together or individually to achieve the best overall organization communication features. In particular, moving away from the traditional “tell and sell” model, to a more participatory and inclusive approach of fostering meaningful two-way communication and engagement. We carry out our work in accordance with the Civil Service Code, our Propriety Guidance and without political bias. Audience-Centric Communications. The government’s new communications strategy. THEME. As outlined in Chapter Two: Strengthening our democracy, we are committed to maintaining our Union and strengthening our democratic systems, with an emphasis on demonstrating the ways in which we are tackling disinformation and maintaining integrity in our elections. We’ll also be measuring our impact quarterly using the Government Communication Service Evaluation Framework. Accept all cookies. We trained 50 government spokespeople as well as six media officers every month during the last 14 months and has helped to deliver a Government Communication Plan, a National Guide for Strategic Communications and a media office in the Presidential Palace. This approach requires active, strategic involvement of communications on several levels: establishing the principle and communicating measurable goals, sharing success stories as well as lessons learned, and creating systems and processes for identifying, tracking and reporting on metrics. By doing that we will build a country that works for everyone – with the world-class public services, cleaner and greener environment and safe and secure streets that the British people expect and deserve. The growth and development of the business totally depend upon factors like dedicated employees, teamwork, proper decision making etc. It provides the proposed structures, skills and capabilities a high-performing communications directorate or team should have. The Portuguese government has failed to implement an effective communications strategy during the Covid-19 pandemic, which has led to confusion and disorientation among the population. The urgency needs to return to the government’s overall strategy and communication. Register your interest in short term and interim communication roles. Here we look at the key elements of a communications strategy as well as how press/PR plans, web strategies and marketing plans fit into your organisation’s overall communications strategy. Step 1: Determine Goal To initiate a successful and effective communications effort, start with an assessment of your current … Openness; Honesty; Responsibility; Comprehensibility; Neutrality; Justifiability; Respect Communication Strategy’. A core principle of the model is the notion of “digital by default”, that … GDS communications strategy: 2018 to 2019 ... how we work with the Government Communications Service (GCS) and Cabinet Office; Published 27 September 2018 Brexit transition. We bring together people, process, and specialist expertise within and across government. Sir Mark Sedwill, National Security Advisor, Cabinet Secretary and Head of the Civil Service established the Fusion Doctrine which guides our National Security Communications. The purpose of Government Communication is to provide citizens with information about Government actions, policies and objectives as well as reasoning them. Stay updated with CommsNet . This may apply to internal communications , marketing communications and public relations . Our development programmes will ensure we continue to be the best we can be, our work remarkable and we’re prepared to serve our country, meeting the demands of the future. By clicking "OK" or by continuing to browse this site, you agree to the use of cookies. Government communication strategies have traditionally focused on what a department or agency wants to communicate to their audience and not what their audience wants or needs to know. The business of government has changed dramatically in recent years. Governments are now adopting “Delivery” methodologies in order to ensure effective execution of priorities. This communication strategy templates that are given above are a great way to plan your strategy in a neat and the most organized manner as needed. The Government of Canada is adopting best practices informed by ground breaking strategic communications planning work conducted by the UK Government, now internationally recognized as pioneers in effective public sector communications practices (for more on the UK Government Communications Plan, see here). The long term plan for the NHS, the next stage of the Industrial Strategy, building a stronger, fairer economy for our citizens, building more housing and supporting people to get on the housing ladder are all major policies which need effective communication to help the public, businesses and communities understand how they can make the most of public services. Progress your career. Set cookie preferences. A communication strategy has four major components: communication goals, target audience, communication plan and channels. We’re proud that our economy is growing, but know that some communities have been left behind. Delivering for our communities through our major campaigns for the year ahead that are necessary to meet the challenges the nation faces in the year ahead, make markets work for everyone, including the housing market, so people can get on the housing ladder, end austerity with a balanced approach of getting debt down and spending more on public services including our long-term plan for the NHS, help people with the cost of living by keeping taxes down, helping with the cost of childcare and increasing the National Living Wage, improve schools, colleges, universities and opportunities for those wishing to develop new skills, deliver good jobs and growth across the whole country, with a modern Industrial Strategy that prepares us for the future, Embracing our commitment to professional development, skills and standards, as well as setting clear career pathways, Implementing outstanding campaigns, following the OASIS campaign framework, Evaluating the outcomes and impact of every campaign utilising the Evaluation Framework 2.0, Maximising technology to gain audience insights, develop the best ideas, implement strategies and achieve maximum impact, Engaging our staff through strategic internal communication excellence, Exemplifying Civil Service leadership behaviours, Upholding the highest ethical standards through the Civil Service Code and Diversity and Inclusion policies, Improving delivery through the five core disciplines set out in the Modern Communication Operating Model 2.0 (MCOM). The Minister for the Constitution, Chloe Smith MP, chairs the GCS Ministerial Board. Recently, we’ve blogged about what we’re doing to make it easier to blog at the Government Digital Service, (GDS) our GDS YouTube channel refresh and our use of Instagram.. All of these changes are part of the more strategic approach we’re taking to our communications across GDS and part of our plan to tell the story of our work and the transformation taking place across government. Formalized in the overall government communication @ AlexanderAiken plays a very important role in achieving positive.... That operate across the Civil Service ambitious portfolio of improvement programmes fairer economy works... Years, the Board signed off the major campaigns for 2019/20 foster an engaging environment ripe with built. The Civil Service code, patterns and bes… effective communication in the media landscape has never more! 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