It is also impossible to completely counter conditioning effects in such tests (“unnatural behavior”). {code: 'ad_topslot_a', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, A definition of media planning is "trying to reach the right people, the right number of times, as economically as possible". { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, If the issue is too old, there is a danger that respondents will have forgotten about having read it, whereas if the issue is very recent it may not yet have accumulated its full audience. cmpApi: 'iab', { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, Because circulation data fails to paint the complete picture, it is necessary to conduct readership surveys based on broad samples. 'max': 3, (1982). As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count. 1. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '1666926', position: 'btf' }}, dfpSlots['houseslot_b'] = googletag.defineSlot('/2863368/houseslot', [], 'ad_houseslot_b').defineSizeMapping(mapping_houseslot_b).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').setCategoryExclusion('house').addService(googletag.pubads()); { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, readership definition: 1. the group of people who regularly read a particular newspaper, magazine, etc. His self-administered survey method was further developed by Ralph O. Nafziger and his students at the University of Wisconsin. { bidder: 'ix', params: { siteId: '195451', size: [320, 50] }}, gdpr: { iasLog("setting page_url: - https://dictionary.cambridge.org/dictionary/english/readership"); googletag.pubads().setTargeting("cdo_ptl", "entry-lcp"); iasLog("__tcfapi removeEventListener", success); "authorization": "https://dictionary.cambridge.org/us/auth/info?rid=READER_ID&url=CANONICAL_URL&ref=DOCUMENT_REFERRER&type=ENTRY_TRANSLATE&v1=english&v2=readership&v3=&v4=english&_=RANDOM", What does Readership mean? A comparison of recent reading and full through-the-book. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '1666926', position: 'btf' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, { bidder: 'appnexus', params: { placementId: '11654157' }}, // FIXME: (temporary) - send ad requests only if PlusPopup is not shown From Longman Dictionary of Contemporary English Related topics: Newspapers, printing, publishing, College readership read‧er‧ship / ˈriːdəʃɪp $ -ər-/ noun [countable, uncountable] 1 TCN all the people who read a particular newspaper or magazine regularly readership of a magazine with a readership of 60,000 They are hoping that the paper will have quite a wide readership. The four main techniques are described here, namely: “Through-the-Book,” “Recent Reading,” “First Reading Yesterday,” and “Readership Diaries.”. A distinction can be drawn here between questions using verbal scales (e.g., “almost always,” “quite often,” or “only occasionally”), questions using numerical scales (e.g., “How many out of twelve issues of magazine XYZ have you read in the past 12 months?”), and questions that employ a combination of verbal and numerical scales. }, tcData.listenerId); { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, { bidder: 'sovrn', params: { tagid: '346688' }}, { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, googletag.pubads().addEventListener('slotRenderEnded', function(event) { if (!event.isEmpty && event.slot.renderCallback) { event.slot.renderCallback(event); } }); { bidder: 'appnexus', params: { placementId: '19042093' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_leftslot' }}, The increasing inter-media competition has breathed new life into readership research in recent years and new perspectives are opening up, for example research into the networking of cross-media usage between print and online media (“print in a multimedia world,” “integrated communication”). 'increment': 0.05, "loggedIn": false { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, Print titles and categories (dailies, weeklies, fortnightlies, monthlies, etc.) During the same period, George Gallup was working on a different approach at the University of Iowa. … Young people in particular read print media more impatiently and selectively, tending to scan rather than read thoroughly. "noPingback": true, Second, the question mainly used to estimate readership in this technique is: “When did you last read or look at any copy of . { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot2_flex' }}, Jump to navigation Jump to search. { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_btmslot_mobile_flex' }}, Newspaper or magazine circulation says little in itself about the number of people a print medium actually reaches. Just flicking through is enough: it is not necessary to have read a publication through carefully to have come into contact with an advertisement placed there. Readership is an estimate of how many readers a publication has. window.__tcfapi('addEventListener', 2, function(tcData, success) { Readership estimates also show: The demographic profile of readers. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, { bidder: 'sovrn', params: { tagid: '346693' }}, In H. Henry (ed. expires: 60 googletag.cmd.push(function() { ga('set', 'dimension2', "entryex"); Clear definitions of who counts as a reader are essential as they provide the buyers (advertisers and advertising agencies) as well as the sellers (publishing houses) of advertising space with what equates to a mutually acceptable currency. { bidder: 'appnexus', params: { placementId: '11654174' }}, } bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, This so-called “marriage of data” via common connecting links (e.g., socio-demographic or attitude variables) is, however, wide open to methodological criticism. },{ googletag.pubads().setTargeting("cdo_c", ["arts_entertainment_media"]); Add the power of Cambridge Dictionary to your website using our free search box widgets. { bidder: 'sovrn', params: { tagid: '387233' }}, Respondents are shown actual full issues of publications; stripped or skeletonized issues are often used to reduce the burden on both respondents and interviewers when a great number of publications are presented in one interview. } Electro-mechanical devices for recording readership: A report of a development project. Rudimentary contact data (having “read or flicked through” a newspaper or magazine) tells advertisers little about the potential effectiveness of their adverts. {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/2863368/rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, { bidder: 'appnexus', params: { placementId: '19042093' }}, {code: 'ad_rightslot2', pubstack: { adUnitName: 'cdo_rightslot2', adUnitPath: '/2863368/rightslot2' }, mediaTypes: { banner: { sizes: [[300, 250], [120, 600], [160, 600]] } }, { bidder: 'sovrn', params: { tagid: '705055' }}, var mapping_topslot_a = googletag.sizeMapping().addSize([746, 0], []).addSize([0, 550], [[300, 250]]).addSize([0, 0], [[300, 50], [320, 50], [320, 100]]).build(); Validating the recency and through-the-book techniques. While newspaper and magazine readership in newly developed countries is rising in line with alphabetization, it is in decline in many developed industrial countries. The need to raise substantial funding led to joint industry surveys commissioned by a great number of publishing houses and conducted by large market research companies. { bidder: 'sovrn', params: { tagid: '705055' }}, { bidder: 'sovrn', params: { tagid: '346693' }}, 'min': 3.05, { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_btmslot_mobile_flex' }}, }, WRRS is defined as Worldwide Readership Research Symposium (print media) rarely. }); For example, there are difficulties with gathering representative samples for such studies as it is normally only possible to attract participants with above-average motivation as readers. Research:Wikipedia Readership Survey 2011. expires: 365 googletag.pubads().setTargeting("cdo_pt", "entry"); In 1921 George Hotchkiss conducted a written survey among wealthy and well-educated New York residents to investigate their newspaper-reading habits. timeout: 8000, 'pa pdd chac-sb tc-bd bw hbr-20 hbss lpt-25' : 'hdn'">. { bidder: 'openx', params: { unit: '539971065', delDomain: 'idm-d.openx.net' }}, iasLog("criterion : cdo_c = " + ["arts_entertainment_media"]); William Harvey—a London physician—described the normal circulation in his classic monograph “De Motu Cordis” (Movement of the Heart) in 1628. var mapping_houseslot_a = googletag.sizeMapping().addSize([963, 0], [300, 250]).addSize([0, 0], []).build(); { bidder: 'sovrn', params: { tagid: '387232' }},  { bidder: 'sovrn', params: { tagid: '346688' }}, { bidder: 'ix', params: { siteId: '195464', size: [160, 600] }}, var mapping_leftslot = googletag.sizeMapping().addSize([1063, 0], [[120, 600], [160, 600], [300, 600]]).addSize([963, 0], [[120, 600], [160, 600]]).addSize([0, 0], []).build(); Definition; JNRR: Joint National Readership Research (Ireland) Suggest new definition. Current research seeks to further characterize CVD in children born to preeclamptic mothers. 'cap': true { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, iasLog("criterion : cdo_t = media-and-publishing"); Joint National Readership Research listed as JNRR. "authorizationFallbackResponse": { { bidder: 'appnexus', params: { placementId: '11654174' }}, googletag.pubads().setTargeting("cdo_l", "en-us"); { bidder: 'appnexus', params: { placementId: '11654149' }}, (especially in British universities) the position of instructor or lecturer. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/2863368/rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, { bidder: 'sovrn', params: { tagid: '346688' }}, ). { bidder: 'appnexus', params: { placementId: '19042093' }}, }; { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_btmslot_300x250' }}, { bidder: 'appnexus', params: { placementId: '11654157' }}, Looking for abbreviations of JNRR? 'buckets': [{ { bidder: 'appnexus', params: { placementId: '11654208' }}, In Denmark and Norway, docent was traditionally a title ranking between associate professor and professor, and was virtually identical to a readership in the United Kingdom, although today, the title is used somewhat differently. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot2' }}]}]; name: "unifiedId", { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, { bidder: 'appnexus', params: { placementId: '11654156' }}, How is Worldwide Readership Research Symposium (print media) abbreviated? var pbMobileHrSlots = [ { bidder: 'openx', params: { unit: '541042770', delDomain: 'idm-d.openx.net' }}, { bidder: 'appnexus', params: { placementId: '11653860' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, 'max': 8, dfpSlots['rightslot2'] = googletag.defineSlot('/2863368/rightslot2', [[300, 250], [120, 600], [160, 600]], 'ad_rightslot2').defineSizeMapping(mapping_rightslot2).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').addService(googletag.pubads()); { bidder: 'ix', params: { siteId: '555365', size: [300, 250] }}, { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, { bidder: 'appnexus', params: { placementId: '11654156' }}, The word in the example sentence does not match the entry word. if(success && (tcData.eventStatus === 'useractioncomplete' || tcData.eventStatus === 'tcloaded')) { { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, var pbTabletSlots = [ (Journalism & Publishing) all the readers collectively of a particular publication or author: a readership of five million; Dickens's readership. 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