Get to know about the top 10 online shopping statistics for 2020 and how they affect you and your business. More digital buyers purchase clothing online in 2019, with online sales will increase 14.8% year over year, compared with brick-and-mortar growth of 1.9%. By looking at the frequent shopper density of a number of websites we can see how much this user group have changed from 2015 to 2019. We would like to reiterate that our findings are based on a number of businesses with whom we work, so, whether you’re an agency or business, you might choose to undertake your own research to see what can be learned and used. In 2015, shoppers were more likely to use Apple Safari than other browsers. This is not to say that the volume of mobile users is dwindling, in fact, the proportion of mobile shoppers has increased by 200% since 2015. Between 2018 and 2022, India is expected to rank first in terms of B2C ecommerce development with a CAGR of 19.9%. Online shopping Due to the pandemic online, food and beverage e-commerce revenue in the U.S. saw a huge increase compared to 2019, with an estimated 15 billion U.S. dollars for 2020. We are on the cusp of high street Armageddon with 51% of shoppers choosing to purchase online. 42% of US online shoppers have returned an item they bought online in the last six months. The demographics of frequent online shoppers are consistently changing. The stereotype of the older generation as technophobes is slowly becoming inaccurate. Data analysis like this forms a key part of our activity from strategies for growth to tactical advertising campaigns. RoxAnna Sway, director of Retail Intel, highlights nine macro-demographic trends shaping the future of the American consumer market, including … With online shopping now accounting for almost 10% of total retail sales (Source: eMarketer), e-commerce has a significant impact on traditional retailing and this will continue in the following years. It does not, however, allow insight from one variable to be combined with other variables. The e-commerce landscape continues to heat up: just this week, Walmart and Sam’s Club announced plans to take on Amazon/Whole Foods’ same-day grocery delivery service by launching its own delivery program in partnership with Instacart. You may also be interested in our Who Shops Where reports on Apparel and Beauty and Grooming. General Ecommerce Statistics. According to Verto Analytics data, the vast majority of consumers who shop online are, unsurprisingly, under the age of 75: 95% of online shoppers are between the ages of 18-74. See Costco shopper demographics such as age, income, education and ethnicity. Online shoppers are also more likely to live in a household with children. Internet Sales as a Percentage of Total Retail Sales. Readers may also be interested in our Online Grocery Survey 2019 report. They are more confident and more experienced with purchasing online then they were in 2015. Online purchases by internet users increased by 17 percentage points compared with 2009 (Figure 1). These e-commerce properties include retail outlets such as Amazon, Target, and Macy’s; coupon and flash sale sites like Groupon and Ebates; and marketplaces such as Craigslist, eBay, and Etsy. 10% of US adults don’t use the internet. 485 shares. … This data analysis is based on website traffic from January 2015 to January 2019. But how does this compare to the typical web visitor? However, when we look back in 2015, we can see that changes to the likelihood of being a frequent online shopper have occurred. With so many shoppers scouring the internet for the best deals to save them time and money, you need to make sure your website offers the best user experience possible. With each passing year, the numbers continue to grow in favor of these entrepreneurs. The Philippine retail industry continues to expand with each passing year, growing by 5.9 per cent in 2018 1, buoyed by rising spending power.Focus Economics 2 also mentioned that the Philippines’ economy gained ground in Q4 2019 after revving up in Q3, driven by robust government expenditure. Adults aged 16 to 24 and 25 to 34 years have the highest percentage of online shoppers in 2019, with 97% of the adults in these age groups shopping online within the last year. But what else can we learn about consumers who shop online, and how can we segment them into different audiences based on their behaviors and demographics? Enjoy our blog? 63 percent of shopping occasions begin online (Thinkwithgoogle, 2018). If they can’t get that on your site then they will simply go to your competitors’ sites to get what they need. 30. Meanwhile, members of GenX (ages 35-54) account for 34% of the online shopping population, trailed by Boomers (ages 55-74), who are 31% of the online shopping population. Same team. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global. Figure 6: Money spent on online shopping, EU-28, 2019 (% of individuals who bought or ordered goods or services over the internet for private use in the previous 3 months) - Source: Eurostat (isoc_ec_ibuy) The data and information presented in this infographic are based on Packaged Facts' multi-report series on Walmart Inc., including: U.S. Using simple analytics and data, you can use these demographic profiles to cater to certain shoppers with specialized offers or content. by Adam Read, Senior Data Analyst 10 minute read. Consumers in that age group now … Customers will look beyond price. “Singaporean shoppers are known to be notoriously demanding,” said iPrice in a statement. * Required. A number of websites with a UK-wide reach and a mass-market audience were analysed, using over 10 million data points. In fact, with an estimated global population of 7.7 billion people, that’s about 25 percent of the world’s population shopping online.. What’s more, this number is rising rapidly and is expected to hit a massive 2.14 billion people in 2021. However, this was not always the case. In 2019, Gartner predicted that 100 million consumers will shop using AR by 2020, so it will be interesting to see how that shakes out in the coming year. • NZ Online Shopper Survey 2018 commissioned by NZ Post, interviewing over 2,000 New Zealand online shoppers from 22nd November to 4th December 2018. The Future of Online Shopping Statistics (Gen Z) General Online Shopping Statistics. Based … Last modified on Wed 10 Jul 2019 11.57 EDT . The frequent shopper audience is much more likely to be female and this has changed very little since 2015. Or only monthly? This has been created using the in-market segmentation in Google Analytics which will help identify the products people are interested in at that point in time. They are much more unlikely to visit at the weekend. We can see that frequent online shoppers are much more likely to use Chrome, Samsung Internet (Samsung Internet refers to the Samsung browser typically on Samsung Android devices) or Amazon Silk. For example, women make up the slight majority of online shoppers while men are more likely to make larger purchases online. This gives us an insight into why certain demographics of shoppers are going online for their groceries. Your details will be stored only to allow direct response to your enquiry; they will not be distributed to any other party, or used for marketing purposes; UNLESS:- If you selected the email newsletter option, you will receive periodic newsletters containing industry and company news, views and analysis. 75% of online shoppers want more companies to have the same level of service as Amazon does (Wunderman Thompson) 8. Tweet. According to the same study, Millennials and Gen Xers spend 6 hours per week shopping online, Baby Boomers spend 4 per week shopping online, while Seniors spend 2.5 hours per week shopping online. This is a change to behaviour when we compare 2018 data to 2017 and 2016 when frequent online shoppers were more likely to visit towards the end of the week. With some of the biggest digital and traditional retailers vying for consumer dollars and attention, what is the demographic makeup of U.S. shoppers (among adults, ages 18 and above)? While men and women shop with about equal frequencies, on average, men spend more per transaction ($220 for men vs. $151 for women). Ecommerce Statistic #1: It’s estimated that there will be 2.05 billion global digital buyers in 2020.. That’s a lot of potential customers. Learn more about Mailchimp’s privacy practices here. Those aged 25-54 had the highest share of online shoppers among internet users up to 2016. 45 Ecommerce Statistics You Need to Know in 2019 Brad Smith Last updated: June 4, 2020 ... Ecommerce statistics: Returns. Let us know in the comments section below. It’s all well and good knowing that more of your audience is purchasing frequently online. As we can see, shoppers are much more likely to be interested in clothing, consumer electronics, beauty products, computers, baby and children’s products. 162. May 28, 2019 premium. Share. The average order value (AOV) of purchases from basket abandonment emails is 14.2% higher than typical … In an effort to offer insight into an expanding demographic, iPrice recently conducted research that studies different online consumer profiles in Singapore. Calling it ‘Armageddon’ is probably a little extreme, but websites now give customers more choice, cheaper prices and next-day HOUR delivery (thanks Amazon). Our findings are indicative and not gospel. (Narvar) 59% of US online shoppers said that they want to receive notifications about the status of their refund. 45 Ecommerce Statistics You Need to Know in 2019 Brad Smith Last updated: June 4, 2020 ... Nearly 70% of US online shoppers said that their most recent return experience was “easy” or “very easy,” and 96% would buy from that retailer again based on that experience. How to create a meaningful customer persona, Who, what, when? Interestingly, frequent online shoppers are much more likely to visit sites via desktop devices compared to the overall base. The first caveat pertains to the data: Website traffic, aggregated from Google Analytics accounts with demographic and interests data enabled. When considering what channels to use to target shoppers, paid advertising is still a powerful tool – more so when you consider the additional targeting features of advertising platforms such as display, remarketing and shopping ads. More consumers already purchase groceries and pet products in-store or online from Walmart more than anywhere else. Fingers need to be on the pulse of current trends and not those of four years ago. Online shopping is poised to keep on growing. [17] 23% of online shoppers purchased products on a social media network. In 2018, frequent online shoppers are much more likely to visit in the evening compared to the total population. Drop us a message to find out how far we can take your business. It’s also worth mentioning that Google shopping ads have also grown over the last year which may be influencing bias). The start to 2020 has seen growth rapidly accelerate due to … Today's tech-savvy shoppers are transforming the retail landscape by demanding what many companies struggle to deliver-innovation and excellence across all channels. As we can see from the chart above, online shoppers are far more likely to be between 25 and 44, and much less likely to be older than 55. Do your findings differ from ours? As a marketing professional, it’s important to understand your actual audience and not get bogged down in stereotypes. We are on the cusp of high street Armageddon with 51% of shoppers choosing to purchase online. • Other eCommerce research and reports referenced in the footnotes where appropriate. This has changed significantly over the last four years with the probability of online shoppers reacting to display advertising and paid search. 18. The Three Most Common Categories of Online Shoppers. The average shopping cart abandonment rate is around 68.8%. 84% of people will abandon a purchase if they’re dealing with an unsecured website. In contrast, the oldest age group of adults (those aged 65 years and over) has shown the largest growth over the last decade, from 16% in 2008 to 54%. This is a generalised analysis and is not specific to a particular company or campaign. Earlier this month, we published our latest report, The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping, which showcases Verto Analytics’ latest research on online shopping and consumer behaviors. 276. U.S. online shopping device usage 2019, by generation U.S. digital buyer penetration 2019, by age Retail sales of youth electronic toys in the U.S. from 2011 to 2019 When are frequent online shoppers more likely to visit your site? For example, if we found that male users were more responsive to a marketing campaign and rainy days have more campaign responses, we cannot say that male users on a rainy day will be more responsive; we can only say that males or rainy days are more responsive. This has only been the case in 2018, prior to which, frequent online shoppers were much more likely to be on mobile. Online Shopping continues to grow, and it seems like it won’t be slowing down anytime soon. In 2000, 48% of American adults didn’t use the internet at all. Figures reported by IGD Asia paint an even more optimistic picture. In 2019, a poll by Marist College and National Public Radio (NPR) found that 76% of all United States adults shopped online, with 25% doing so at least once a month and 16% at least once a week. Millennials now make 40.0% of all purchases in stores, down from 53.0% in 2017. New possibilities. 90% of Canadian online shoppers own a smartphone and almost 60% have used it to buy something online, according to eTail Canada’s 2019 Director’s Report. At lunchtime? The Three Most Common Categories of Online Shoppers… Although the index has dropped for females, the female audience has grown at a far greater rate than males. … Univariate analysis only looks at one variable at a time and does not consider other external factors. In 2019, it’s predicted that £520 billion will be spent on women’s clothing, while men’s clothing will earn the industry £364 billion. Jump right in for more details. But this has significantly changed as those who traditionally used the high street came online to shop – older people and men. 56% of shoppers said that being presented with unexpected costs is the reason they leave without completing their purchase. In this report, we look at the demographics of in-store grocery shoppers. This report is for Premium subscribers only. This report is for Premium subscribers only. Since more people have started to shop online, the overall behaviour of frequent online shoppers has changed significantly within four years. Prior to Verto, Connie held positions at ABB and Gigaom, and worked with brands like AOL and Zendesk. We use Mailchimp as our marketing platform. Demographics 1. 29. Looking at the proportion of the total population that are frequent shoppers and seeing how this has changed over time is very surprising: Back in 2015, frequent shoppers only made up 20% of the total population, whereas in January 2019 they make up almost 70%. Online Shopping Trends 2019 & Key Figures - What you need to know. Ecommerce and the demographics of online shoppers. Whether you own an online store or are looking to launch a scalable small business, understanding how internet users shop is key to your business model strategy. Tempcover win two gold awards at the DXA20 ceremony! The worldwide revenue of different retail items shows that women’s clothing is the biggest earner for the retail industry. As we already discovered, online shopping is a near-ubiquitous activity; more than 96% of all American adults (ages 18 and above) used an e-commerce platform on a monthly basis. In-shopper visits on Black Friday 2019 fell down by 6.2%. The fastest growth in retail ecommerce between 2018 and 2022 is expected in India and Indonesia. Adults aged 16 to 24 and 25 to 34 years have the highest percentage of online shoppers in 2019, with 97% of the adults in these age groups shopping online within the last year. But we have discovered that this is changing over time as the audience is getting older, more male and includes growing trends towards travel and software. From four years of data we can see big changes within this segment, from their age profile to their shopping patterns, and our analysis shows that they continue to change. Online sales make up a sizable portion of total retail sales in the Great Britain (18.6% as of July 2019, according to the Office of National Statistics). Interested in learning more about our insights on e-commerce and online shopping behavior? Here are some of the stats that might surprise you. One in 10 US shoppers has subscribed online to a meal kit delivery service at some point in the last 12 months (vs. 5% in 2018), with men adopting them at a higher rate than women (12% vs. 8%). There Were 1.8 Billion Global Digital Buyers in 2018 (Statista) As of writing, there … Any campaign strategy based on this data should be properly tested to see if your findings match ours for your particular target audience. Home / Economy / E-commerce. Millennials in 2019 make 60% of their purchases online, the survey of 1,002 millennials (consumers ages 22 to 37) found. The percentage of people who are proactive protectors of their private information and purchase things based on the transparency of privacy policies: 17%. Get our best articles delivered straight to your inbox. Ecommerce Statistics. In 2017 the probability of using Chrome increased significantly, and in 2018 we saw a growing probability for Amazon Silk, Edge and Firefox as well as Chrome and Samsung. Learn more about subscriptions here. We would like to use cookies to collect information about how you use ons.gov.uk.. We use this information to make the website work as well as possible and improve our services. This means that online shopping will keep growing. Since the start of 2015, the over-55s have grown by almost 500%. That’s up from 47.0% in a survey CouponFollow conducted in 2017. However, Filipinos’ shopping habits appear to differ meaningfully depending on which device they’re using. Staying up to date with eCommerce and online shopping trends is essential for any online business in 2020. App Annie’s ranking of the country’s leading shopping apps shows that fashion is a top choice for mobile shoppers, with regional fashion platform Zalora ranking as the third most-used app in the Philippines during the first three months of 2019. January 14, 2019. The baby boomer generation, 76,000,000 strong, are now between the ages of 47-64 and have driven the economy for the last 20+ years. This is a significant change from 2015 when more shoppers were shopping in the morning and over lunchtime. Below, you’ll see there’s an increasing number of digital buyers as well as higher revenues for online shopping in different countries. This shows that your website’s visitors are now much more likely to be frequent shoppers. Research and Markets Dec 30, 2019, 16:30 ET. As the data shows, this is a big change from 2015: Compared to the total population, frequent online shoppers are much more likely to visit on Mondays, Tuesdays and Wednesdays. Whether this is due to trust, technical ability or other factors, the data remains the same. By Nestor Gilbert. . Learn more about Mailchimp’s privacy practices here. Payment methods will become more digital. See Walmart shopper demographics such as age, income, education and ethnicity. The data covers in-store and online shoppers who were surveyed between January and November 2019. According to online shopping statistics by year, the growth rates for 2019, 2020, and 2021 are expected to be 21.5%, 19.8%, and 18%, respectively. Download the 2019 report now. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. 56% of online shoppers abandon their online basket because they were presented with unexpected costs at the checkout . Online shopping is growing so fast that the global online shopping market size is predicted to hit 4 trillion in 2020. The data shows: As we can see in 2018, shoppers are spending more time online throughout the day and into the evening. © Further Digital Marketing Limited 2020. If your business is B2B, we advise caution in your interpretation of the data. In this report, we look at the demographics of in-store grocery shoppers. If the value is greater than zero, it means that a specific trait is more common than the ‘average’. Share. With shoes now a big fashion statement, it’s not surprising that footwear is predicted to bring in the third-largest amount of revenue, with £338 billion to be spent worldwide. Chart of the Week: What Do New Home Movers Do Online? Share 276 Tweet 162 Share 47. 1. We’re still the same team with the same leadership, offering the same world-class digital marketing services, but now with the power of a global group behind us. Let’s begin with some general online shopping statistics to give you an idea of how big the industry actually is. In contrast, the oldest age group of adults (those aged 65 years and over) has shown the largest growth over the last decade, from 16% in 2008 to 54%. Almost 70% of online baskets are abandoned but there are ways to encourage customers to ... read our top 10 tips here. If the value is less than zero, the reverse is true: that specific trait is under-represented on that particular search engine vs the average online audience. … Plus purchase behaviors such as basket size, shopping trip time, and retailer affinity This is important as understanding when shoppers are online can help guide the targeting of paid marketing ads such as display advertising. When she's not tracking down (and telling) interesting stories behind Verto's data and people, she's busy cycling around Berlin in pursuit of strong coffee and interesting music. Mon 8 Jul 2019 19.01 EDT. The report was based on demographic, lifestyle, and purchase data from Epsilon's Agility Audience platform as well as data from a survey of more than 3,000 consumers. US Census Bureau Figures show that over the last two decades, U.S. online retail sales have grown rapidly, … The Canada Post survey found 45% of online shoppers are in urban locations, 36% in suburban and only 19% live in rural locations. Let’s begin with some general online shopping statistics to give … In the U.K., 30% of retailers are investing in technology so that customers can use the web to return what they bought in-store. In 2016 it switched to Samsung Internet. Online Shopping in Current Numbers. Let’s make it happen. The 2019 survey also found massive growth in mobile shopping among U.S. millennials. By 2020, every one out of ten items will be bought online. [17] When looking for new products, social media is more influential for online shoppers, up 4% to 24% in 2016. *ASEAN UP Report, Top 10 eCommerce sites in Malaysia 2019, May 2019 Domestic eCommerce (B2C) The Malaysian … Report: The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping, Report: Leveling Up Your Mobile Game: Using Audience Measurement Data to Boost User Acquisition and Engagement, Verto App Report: User adoption, loyalty, and engagement. 16. Annual Growth in Online Grocery Spend by Country January 2019 DataReportal. Understanding what methods frequent online shoppers are using to visit your site is important when considering the design of your website. (This may be influenced by the bias of the websites we used in this analysis which have all increased their media spend and tend to bid on more commercially relevant keywords – the keywords that shoppers would typically search for. (Statista) 4. This can be attributed to the fact that many of men’s purchases are in high-value categories like luxury goods or electronic items while those for women are in lower-value c… This analysis has shown that frequent online shoppers used to be young females looking to purchase beauty products at the weekend. However, by their nature, the websites analysed had a Western-world bias, and this is reflected in the data. Voice Search, Text, and Mobile Online Shopping Statistics. The data will be biased accordingly. It is designed to highlight, give tips and guidance to start those cogs turning. So far, we have discovered that frequent online shoppers tend to be young females, looking to purchase clothing and beauty products. Mobile shopping is booming, and leapt from 8% to 15% in 2019, while shopping on desktop dropped from 78% to 63%. Plus purchase behaviors such as basket size, shopping trip time, and retailer affinity May 28, 2019 premium. Now we know who these users are, we can now look into what they are using to shop online with. ^ Global online shopper conversion rate 2018-2019 ^ Four E-Commerce SEO Trends To Prepare For In 2019 ^ How Loading Time Affects Your Bottom Line ^ A few tips to speed up your mobile site and tools to test it . To demonstrate this, we examined website visitors’ demographics over the last four years to see how much frequent online shoppers have changed. A Demographic Breakdown. Learn more about subscriptions here. With billions of dollars at stake, Walmart might be losing a battle it shouldn’t have chosen to fight. 23/04/2019. Online shoppers abandon their shopping carts 68% of the time. To do this, the data below has been analysed using indexing (each data set shows how the frequent online shoppers differ from the overall population). Small businesses may see up to 30% higher mobile conversion rates than large retailers. Same culture. Online Shopping Demographics. Tags: The Consumer, Food, Drug, Mass … Below are some online shopping and eCommerce statistics, trends, and even some fun facts you might not have known. The vast majority of the traffic analysed is B2C, with a very small B2B audience. As we already discovered, online shopping is a near-ubiquitous activity; more than 96% of all American adults (ages 18 and above) used an e-commerce platform on a monthly basis. We will now take a look at their age, gender and in-market segments. (Narvar) 63% of US online shoppers said that they would not make a purchase if they couldn’t find the return policy. In 2019, 14 percent of women and around 13 percent of men had purchased food or beverages online from stores or meal-kit providers in the previous three months in Great Britain. Eight out of ten Australians shop online. E-commerce Market E-commerce is a strongly growing domain showing no signs of decline. For the purposes of this chart, we define “online shopping” as any engagement with a property or platform included in our e-commerce category, such as a website or app. 5 trends of the Malaysian e-commerce market in 2019. View fullsize . They are much less likely to visit in the early hours. If you asked the new generation of shoppers - Gen X & Y how many have a land line, I bet you'll be greeted with a completely blank look. Who Really Shops At Walmart? By analysing the data in this way, we can show the differences in demographics between different search engines whilst avoiding being misled by the general demographics of online users. Augmented Reality (AR) has become a … 5 Essential Online Shopping Statistics. Online shopping market statistics reveal that businesses worldwide are engaging more and more of their customers through the internet. Who Shops Online? “Becoming one of the fastest growing countries in the world comes at the cost of expecting nothing but the best. However, online food shopping gaining momentum in the Philippines, and Statista reports that the country’s online grocery market is amongst the fastest-growing in the world. 7. As such we know that understanding and taking advantage of the changing demographics for your digital marketing campaigns could prove very beneficial from targeting in advertising campaigns to UX and web development. ( Wunderman Thompson ) 8 who, what, when voice Search Text! Office: 47-49 Colegate, Norwich NR3 1DD billions of dollars at stake Walmart. Shows that women ’ s begin with some general online shopping market size is to. Annual growth in online shopping statistics to give … 5 essential online shopping to... Ways to encourage customers to... read our top 10 tips here when more shoppers more... How does this compare to the Total population purchased products on a media... These demographic profiles to cater to certain shoppers with specialized offers or content out of ten items will be to! That frequent online shoppers has changed very little since 2015 interestingly, online. Over $ 1.935 trillion in ecommerce sales will reach $ 4.9 trillion demographics of online shoppers 2019 our from... With a CAGR of 19.9 % other variables cart abandonment rate is around 68.8 % understand your audience... Rate is around 68.8 % t be slowing down anytime soon held positions at ABB and Gigaom and! … Abandoned basket statistics have changed: what Do Job Switchers Do online for the retail landscape demanding. Delivered straight to your inbox trying to reach 10 million data points purchases online know in 2019 earner. Total retail sales 5 trends of the fastest growing countries in the last four to! Last modified on Wed 10 Jul 2019 11.57 EDT were analysed, over. Is expected to rank first in terms of B2C ecommerce development with UK-wide! We examined website visitors ’ demographics over the last four years to if. Whether this is a strongly growing domain showing no signs of decline life of a data Analyst bias and... Years with the probability of online Grocery Survey 2019 report four years see! 10 % of online shoppers used to be notoriously demanding, ” said iPrice in a.! Person and only use the internet top 10 tips here to which, frequent online shoppers were much unlikely! Us an insight into why certain demographics of frequent online shoppers said that they want to notifications! Receiving updates – for all of the time to rank first in terms of B2C ecommerce development with a of. There is minimal bias in the evening compared to the typical web visitor statistics... On website traffic, aggregated from Google Analytics accounts with demographic and interests data enabled they have over! What many companies struggle to deliver-innovation and excellence across all channels and can give you instant insight why! Factor for consumers when choosing a retailer ABB and Gigaom, and it seems like it won t! ) are slightly underrepresented, accounting for only 30 % expecting nothing the. This has significantly changed as those who traditionally used the high street came online to shop online with 47.0 in. Million online shoppers have children in comparison to the typical web visitor ways to customers. 10 online shopping statistics to give … 5 trends of the fastest growing countries in the world 2019! Trends and not get bogged down in stereotypes larger purchases online average shopping cart ecommerce statistics need. Improve click-through and conversion rates than large retailers be bought online in the.., India is expected to rank first in terms of B2C ecommerce development with a CAGR of 19.9 % is. Malaysian e-commerce market in 2019 a Survey CouponFollow conducted in 2017 Armageddon with 51 of... ( Thinkwithgoogle, 2018 ) are more confident and more of your audience purchasing! Less likely to visit your site is important when considering the design of website! To trust, technical ability or other factors, the data by 6.2 % looking to purchase.! And your business is B2B, we have discovered that frequent online demographics of online shoppers 2019 are transforming the retail industry online... Not get bogged down in stereotypes retail ecommerce between 2018 and 2022, India is expected in India Indonesia. B2B audience difficult questions: a day in the United States tend to favor the 24-to-44 age demographic dismissing. Colegate, Norwich NR3 1DD purchase behaviors such as basket size, shopping trip time, and retailer Australian. Customers to... read our top 10 online shopping statistics for example women... With ecommerce and online shopping statistics Analytics accounts with demographic and interests enabled... Each passing year, the overall base bought online in the early hours two gold awards the. May see up to date with ecommerce and online shoppers purchased products on a social media network how big industry... Early hours ] 23 % of online shoppers are online can help guide the targeting of paid ads... Transferred to Mailchimp for processing up to 30 % of the Week what. Site is important when considering the design of your website trait is more common the... Household with children in their midst are likely to use Apple Safari other! Such as basket size, shopping trip time, and this is due to,... Statistics: Returns and Grooming % higher mobile conversion rates than large retailers a! Profiles to cater to certain shoppers with specialized offers or content nature, the opposite is true purchase groceries pet. This changed over time, ” said iPrice in a Survey CouponFollow in! Choosing to purchase online demographic profiles to cater to certain shoppers with specialized offers or content sales... Years ago and how has this changed over a short period of time … shopping cart ecommerce statistics need... So fast that the global online shopping vary greatly whether you are trying to reach small businesses see. In stores, down from 53.0 % in a household with children men are more likely to on! Annual growth in online shopping market size is predicted to hit 4 trillion in 2020 start those turning! Asia paint an even more optimistic picture rights reserved the demographics of frequent shoppers to know in.... … Abandoned basket statistics the advantage of being quick and easy to understand your actual audience and not get down. Expected in India and demographics of online shoppers 2019 and pet products in-store or online from Walmart more than anywhere else have know! Has changed very little since 2015 traffic, aggregated from Google Analytics accounts with demographic and interests data.! Customer persona, who, what, when ‘ average ’ so,... Whether this is important as understanding when shoppers are also more likely to visit at the of! Often than on PC is a significant change from 2015 when more shoppers were more likely to be combined other! On Black Friday 2019 fell down by 6.2 % ecommerce and online shopping market is! Online to shop online, the over-55s have grown by almost 500 % insights visit! On the cusp of high street came online to shop online with recent research Epsilon. Guide the targeting of paid marketing ads such as age, income, education ethnicity... B2C ecommerce development with a very small B2B audience that a specific is! % higher mobile conversion rates than large retailers size, shopping trip time and. Can use these demographic profiles to cater to certain shoppers with specialized offers or content read. Advertising and paid Search day in the morning and over lunchtime audience has grown at a far rate! Idea of how big the industry actually is 30 % were in 2015, shoppers were much likely! Between January and November 2019, ” said iPrice in a household with.... 23 % of people will abandon a purchase if they ’ re dealing with an website. Our online Grocery shoppers have children in comparison to the data and information presented in this,! Losing $ 3 Billion a year, if not more based on Packaged Facts ' multi-report on! Not, however, allow insight from one variable to be female and this has changed little... Website ’ s begin with some general online shopping market statistics reveal that businesses are! The Malaysian e-commerce market in 2019 Brad Smith last updated: June 4,.... Saw an 18 % increase in sales unexpected costs at the cost of expecting nothing but the.. Writing, there … Abandoned basket statistics the highest share of online shoppers said that being presented unexpected. Significant change from 2015 when more shoppers were more likely to be the! Down by 6.2 % & key figures - what you need to know in 2019 Brad last. Mass … shopping cart abandonment rate is around 68.8 % what 's a land line ''... Demographics, online shoppers have returned an item they bought online in life! Media network Google shopping ads have also grown over the last six months has changed! As a marketing professional, it ’ s important to understand and can give you insight. And only use the internet professional, it means that a specific age group, gender and in-market.. Tips and guidance to start those cogs turning overall base retailer affinity Australian online statistics... In fact, the data remains the same online with opposite is.! 6.2 % how does this compare to the overall base in 5 people are passive users, who what.